In a first of its kind partnership, Westbrook, Cadillac, and Genius joined forces to unveil the groundbreaking, all-electric Escalade IQ. This marked a historic moment in auto innovation against the backdrop of Hip-Hop’s 50th anniversary.

The interview series paired DJ Jazzy Jeff with iconic rappers, Big Boi and MC Lyte, for conversations about their game changing lyrics, career journeys, and Cadillac’s connection to the world of hip-hop. Distributed on Genius, the world’s largest lyrics & music knowledge database, the series seamlessly integrates vehicle features while celebrating the brand and hip-hop’s legacy.

But we didn’t stop there! The series was accompanied by a trailer, talent cutdowns, a custom Cadillac x DJ Jazzy Jeff Spotify playlist and an incremental ad spot featuring Big Boi.