Westbrook partnered with Bevel to leverage the brand’s license of “Black Panther: Wakanda Forever” IP to launch a co-marketing campaign that promoted the film and Bevel’s special edition Black Panther-themed razor. The campaign included a series of assets featuring influencers sharing their grooming prep using the razor at home to look as regal as Wakanda royalty. A hero social video featured content creator Mark Phillips as he used the Bevel razor and interviewed Marvel and Black Panther producer, Nate Moore.